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Ontario Craft Cider
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CIDER SUMMIT SF ANNOUNCES FULL LINEUP OF CIDER PRODUCERS
Tickets on Sale for Leading Hard Cider Tasting Event in the Presidio
San Francisco, Calif. – Cider Summit San Francisco is excited to announce the full lineup of ciders and programming details for the region’s largest cider tasting festival. In its second year in the Bay Area and new, expanded location at the Civil War Parade Ground in the Presidio, Cider Summit SF will take place onSaturday, April 25, 2015 from 12:00 p.m. – 6:00 p.m. Cider lovers will come together to taste over 150 ciders from 46 cideries, including 74 ciders from California, and other regional favorites and international classics.
Event highlights include:
Just announced cider producers participating include:
101 Cider House
2 Towns / Traditions
Atlas Cider Co.
Aspall Cyder House
Bite Hard Cider
California Cider Company
Ciders of Spain
Crispin Cider Co.
Eden Ice Cider Co.
E.Z. Orchards Cidre
Farnum Hill Ciders
Golden State Cider
Horse & Plow
JK’s Almar Orchards
Le Face Cachee de la Pomme
Orchard Gate Imports
Red Branch Cider
Reverend Nat’s Hard Cider
Santa Cruz Scrumpy
Sea Cider Farm & Cider House
See Canyon Hard Cider
Schilling Hard Cider
South City Ciderworks
Specific Gravity Cider
Tag & Jug Cider
Tieton Cider Works
Tilted Shed Ciderworks
Two Rivers Cider Company
Vermont Hard Cider Co.
For those seeking to utilize public transportation, the complimentary PresidiGo shuttle runs throughout the day from several locations in San Francisco. SF MUNI also operates multiple bus routes to the Presidio. There is also ample onsite parking. If you prefer not to drive, Uber is offering a special promo code to get people to and from the Cider Summit. Enter the promo code CIDERSUMMITSF to get a free first ride up to $20. Ride credit is for new Uber users only and is not valid on uberTAXI.
Cider Summit SF is presented by Whole Foods Market, along with supporting sponsors Upcider Gastropub, Orchard Garden Hotel, Wag Hotels, KIND Snacks, BART, and Morris Distributing. Cider Summit will benefit The Institute for Myeloma & Bone Cancer Research, Berkeley Humane, and the California Cider & Perry Association.
What We’re Reading: Fruits and Plains. The Horticultural Transformation of America by Philip J. Pauly
Of particular interest,
The Development of American Culture, with Special Reference to Fruit
Pauly, Philip J. Fruits and Plains: The Horticultural Transformation of America. Cambridge, MA: Harvard UP, 2007. Print.
1st ever GOOD CIDER Event March 18 @ 6:00 PM – 9:00 PM
Get Your Tickets Now.
The Standard Cider Co. from Brotherhood
More Good News: “Cider will be on sale at the event, so you can plan on taking home a bottle of your new (and old) favorites!”
I was sitting it a pub in East Hackney, London one January night a few years ago trying to convince a young man from Portsmouth that English people did in fact practice the custom of wassail. “Wassail?” he said. “I’ve never heard of that. English people don’t do that. I don’t believe you.” I parried his aura of certainty with my own indisputable fact: I had just travelled down to a remote corner of Devonshire to participate in a wassail. I had seen it for myself. We had traipsed round a village in the Blackdown Hills singing for cider and wishing good health to the farmhouse, the garage, the old vicarage, the pub, and finally the orchard itself. English people DO wassail.
The young man’s incredulity about the existence of this custom is understandable, though. With a few notable exceptions of wassail celebrations that claim to have survived unbroken into the present, such as the one at Carhampton, Somerset, the custom seems to have died out or disappeared most everywhere else, surviving only as a festive Christmas drink or an obsolete word in a carol. In the past few years, however, a notable revival has been rising, and as several of my friends in England put it, everyone seems to want to have a wassail now.
So why did wassailing die out in England, and why is it being revived now? These were some of the questions I set out to answer when I first trekked out to torchlit winter processions on the twelfth night of Christmas in Devon, and later Somerset, Gloucestershire, Herefordshire, Shropshire, and Worcestershire.
Many people think of Wassail as a remnant pagan custom, and it is easy to see why, when black-faced Morris men lead hordes of otherwise tame urbanites carrying torches through old orchards to sing to the apple trees and scare off witches with gunfire. It’s an enthusiastic performance of what some might think of as a primitive, superstitious approach to life, which might seem refreshing after the daily grind of rational civility. Being outside after the endless indoor Christmas parties feels like a release, and the bonfires and torches light up the night in a way that wakes your tired soul from the dreary sleep of midwinter. And the cider, well the cider just makes you feel sublime, a bit euphoric. The torches seem brighter. The night seems blacker. And it feels like anything is possible inside the circle of trees that almost seem alive.
I think the custom’s visceral tactile appeal stems from the sensory stimulation of frost and fire and the imaginative tunnel of superstition usually silenced in a society based on scientific rationality. It’s an opportunity to get out and be a little wild for a night, and that’s what rituals and festivals are often good for, shaking up our everyday habits and injecting the mundane world with mystery and significance we don’t usually feel.
Some of the people I came to know who had helped revive wassail over the last twenty years had a much less superstitious orientation to the custom, though, and their perspectives shed light on some of the social realities of rural agricultural life and highlight the enormous social changes it has undergone in the past century. Wassail, a custom historically based in rural society and food production, has something to teach us about the changing ways we work with each other, as well as the ways we interact with natural and agricultural resources.
For Eric Freeman, a life-long farmer in the rural countryside of Gloucestershire, and his friends Pete Symonds, a former electrician from the Forest of Dean, and Albert Rixen, a plumber and engineer, wassail was a tribute to the work of the agricultural year and an emblem of the social contract between farmers and their agricultural workers. Pete Symonds is a skilled tradesman in a rural community whose livelihood suffered with the outsourcing of industrial work overseas. He saw in wassail the opportunity to celebrate the social bonds of working men and commemorate the cooperative nature of agricultural labor in an era before industrialization. Albert Rixen, devoted to restoring old steam engines, including antique steam powered cider equipment, also lends his workman’s approach to wassail and cider making, keeping alive the mechanical heritage of agricultural work. Eric Freeman, a tireless supporter of agriculturally-oriented social networks such as the Young Farmers and groups devoted to saving rare breeds of livestock, has dedicated much of his life to the practice of farming not just as a business or even a personal vocation, but a way of life still full of social and cultural richness.
For these men, the resurrection of the custom of wassail was not about superstition at all. The considerable labor involved in preparing the bonfires and torches and orchestrating the festival mirrored the kind of labor they wanted to celebrate – shared labor, social labor, the kind of labor that was necessary to keep a pre-industrial farm going. This is the kind of labor that makes work worthwhile, and which seems to be slipping away in a world of global markets, where labor is outsourced, rural communities are left slowly crumbling, and agriculture produces commodities instead of food.
It’s also important to remember that the social contract didn’t always work, that standards of living for agricultural workers in the pre-industrial era were generally dire. But wassail was a moment when the contract was tested, when the workers held the orchard and the farm hostage for a night, demanding food and drink from their employers in return for performing the wassail and ensuring a fertile crop in the year to come. Superstition becomes bare social reality here, because without a satisfied workforce, the farm could not be productive. Without workers, there would be no harvest, no fertility. Wassail was a kind of symbolic labor negotiation, with the potential harvest hanging in the balance. And the next Monday after twelfth night, known as Plough Monday, work started again. The fields were ploughed for the coming year.
It all seems a bit serious for a rowdy evening of cider drinking, morris dancing, and bonfire lighting. And don’t get me wrong, sometimes of the most obvious reasons to join in a wassail is simply for a good prank, a good drink, and an excuse to dress up in funny costumes and indulge in a little pyromania. But the interplay of superstition, social history, and a walloping good time is what makes wassail a tradition with depth and complexity that can appeal to people on many levels, even as they face adapting to economic, social, and environmental change in their communities.
Can wassail take hold in North America? A real, strong tradition here will depend on our own social needs and reasons for adopting a custom. It will be exciting to see how it takes shape as we begin to re-invest attention in our agriculture, our orchards, and our cider. In a way, the social contract we are now re-exploring with our food system, our environment, and our economies makes wassail all the more relevant, and the tables have turned. Wassail, in all its irreverent topsy-turvy midwinter glory, reminds us that agriculture and food production, even in our industrialized, exploitative, globalized era is still a social, and an environmental contract. In an old-fashioned way, it poses the question “Are we in it together folks?” And its pretty exciting to hear folks replying: “Here’s to thee old apple tree.”
A Call To Wassail. January 5th – 17th, 2015.
Hello Friends of Cider!
We ask YOU the cider community to join us in embracing Wassail in 2015.
What is Wassail?
“The Orchard-Visiting wassail refers to the ancient custom of visiting orchards in cider-producing regions of England, reciting incantations and singing to the trees to promote a good harvest for the coming year.”
“Steeped in history, wassailing is traditionally held on the Twelfth Night after Christmas and performed in orchards to awaken the apple trees from their winter slumber and ward off bad spirits.”
When is Wassail?
We propose to observe North American celebrations from January 5th to January 17th, 2015. (‘New’ 12th Night Eve to ‘Old’ 12th Night – more about that later).
Goals for the 2015 Wassail:
Explore Old & New World Wassail Traditions
Salute The Orchard
Honor The Apple
Celebrate With Cider
How Can You Wassail?
Enjoy cider and a wassail bowl with friends.
Visit an orchard, cidermaker or local cider-serving establishment and toast the orchard & the apple.
Host a Wassail Event.
Or just raise a glass to Cider.
Let us know if you’ve planned an event – we’ll post it on our Wassail 2015 page.
If you tweet about your cider activities – consider using the hashtag #Wassail2015.
The 2015 Wassail Theme: Explore Wassail.
We hope this will be an informal collaborative effort and an annual event for the growing cider community in North America.
Take a look at our Wassail 2015 page for more information, links, and recipes.