Date: March 19, 2013
FOR IMMEDIATE RELEASE
Sebastopol Cider Makers Rescue Backyard Apples for Charity
Sebastopol, CA (March 19, 2013) – Apple Sauced Cider™, a Sebastopol-grown cidery, is seeking local residents to donate apples from their backyard for a community cider blend called “Backyard” cider. Apple Sauced Cider will donate 100% of the profits from this batch of cider to Slow Food Russian River and its Apple Core project, which is responsible for raising awareness of and preserving the county’s apple heritage through marketing the region.
About “Backyard” Cider
As members of Slow Food Russian River and apple growers themselves, Hunter and Jolie Wade of Sebastopol’s Apple Sauced Cider aim to engage community members and give back by producing a “backyard” cider, a true expression of Sebastopol’s unique flavors. The cidery is looking for Sebastopol residents’ backyard apples to be donated and blended into a community cider. In the middle of August, the cidery invites all those who can donate to drop off early-season apple varieties, including gravensteins and others, into large bins at Devoto Gardens and Orchards in Sebastopol (Date TBA). The apples will be washed, pressed, fermented, and bottled by Apple Sauced Cider™ . The cidery will then donate 100% of the profits from this batch.
“There are many Sebastopol residents who have gravenstein trees in their backyard that produce more fruit than they know what to do with. People keep saying how ‘sad it is to see gravensteins fall and rot on the ground.’ Our goal is to get people excited about those apples by presenting them with an opportunity to donate the fruit for a good cause,” states Jolie Devoto Wade, Director of Sales and Marketing for Apple Sauced Cider™.
About Apple Sauced Cider™
Apple Sauced Cider™ was founded in 2012 by apple farmers Jolie and Hunter Wade. The cidery aims to utilize all the local organic apples that it possibly can. In 2012, the cidery produced 1100 cases of cider and couldn’t meet the demand. In 2013, production will increase to 5,000+ cases of cider to help satisfy Sonoma County residents’ thirst for a truly local beverage. In addition to making the cider, Apple Sauced Cider™ prides itself for being the ‘clean-up crew’ on the founder’s family farm, Devoto Gardens and Orchards, aiming to use every single processing apple on the 26 acres of organic heirloom apple varieties.
Where to find “Backyard” Cider
Since it’ll be produced in a limited quantity, Apple Sauced Cider’s™ “Backyard” Cider™ will be available through direct case delivery through the cidery’s website, AppleSaucedCider.com. This cider will be advertised through the Slow Food Russian River newsletter and the California Rare Fruit Grower’s Association newsletter, in addition to a several local restaurants and Bay Area retailers starting in October 2013.
For more information, comments, or ideas on the project, or those interested in volunteering, please contact Jolie Devoto Wade at firstname.lastname@example.org.